Friday, October 26, 2012

Management Information Systems, : Managing the Digital Firm, 12/e



Management Information Systems, : Managing the Digital Firm, 12/e
Author(s)
:
Kenneth C. Laudon


Jane P. Laudon
ISBN
:
9788131787465
Imprint
:
Pearson Education
©Year
:
2013
Release Date
:
25/09/2012
Binding
:
Paperback
List Price
:
INR 599.00
Language
:
English
Description
Management Information System is designed to help business students and professionals learn how to use information technologies to revitalize business processes, improve managerial decision-making and gain a competitive edge in business. This updated edition focuses on the major changes that have been made in information technology over the past two years. It provides a comprehensive and integrative coverage on a range of  new technologies, information system applications, and their growing impact on business models.
Features
Chapter-specific features
• Chapter-opening and chapter-closing cases
• Interactive session cases with case study questions and "MIS in Action" (online activities)
• Management decision problems for application of chapter concepts to real-world business scenarios
• A "hands-on MIS project" section containing management decision  problems, hands-on application software exercises and internet business skill development projects
New topics included in this edition:
• The emergence of cloud computing
• The growth of a mobile digital business platform based on smartphones
• The use of social networks by managers to achieve business standards
 

Contents
Part One Organizations, Management, and the Networked
Chapter 1 Information Systems in Global Business Today
Chapter 2 E-business: How Businesses Use Information Systems
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems
Part Two Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information
Management
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems
Part Three Key System Applications for the Digital Age 
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise
Applications
Chapter 10 E-commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge and Collaboration
Chapter 12 Enhancing Decision Making
Part Four Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Managing Projects
Chapter 15 Managing Global Systems
 

About the Authors
1. Kenneth C. Laudon is a Professor of Information Systems at New York University's Stern School of Business.
2. Jane P .  Laudon is a management consultant in the information systems . Jane received her Ph.D from Columbia University ,her M.A from Harvard University.


Regards
Naresh B Sharma
District Manager-Higher Education
Gujarat-Ahmedabad
092271 24675