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| Author(s) | : | Philip Kotler |
| | | Lawrence J Gitman
William G. Sullivan
Bharati V. Pathak
James A. F. Stoner
Arthur J. Keown
Jay Heizer
Pravin Durai
Raymond M. Brooks |
| ISBN | : | 9788131765760 |
| Imprint | : | Pearson Education |
| ©Year | : | 2013 |
| Release Date |
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| Binding | : | Paperback |
| List Price | : | INR 195.00 |
| Language | : | English |
| Weight | : | 0.252 Kg. |
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| Description |
| This book has been customized keeping in mind the specific requirements of the B.Tech, Vth Semester syllabus of the Gujarat Technological University. Compiled using the bestselling textbook to map exactly to the syllabus, Management-II provides students with multifaceted and all-inclusive information—exactly what they need to excel in the exam. The highly readable style will allow students to become conversant with the subject easily. The text is supported by strong pedagogy and content that are ideal for new students of this rapidly changing field. |
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| Features |
- This book fully covers the GTU syllabus and the content is structured as per the syllabus topics.
- Concepts are explained with the help of numerous examples.
- Plenty of practice questions.
- Important topics from exam point of view are highlighted.
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| Contents |
- Introduction to Marketing Management
- Introduction to Financial Management
- Introduction to Production Management
- Introduction to Human Resource Management
- Introduction to Strategic Management
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