New Published Book: January 2014

Electrical Distribution Systems

Second Edition

Dale R. Patrick & Stephen W. Fardo

ISBN: 9781439804728 (PB)

Original Price : 53.99 Pound

Indian Price: 550 Pages: 486

Size: 6" x 9"

A bou t t h e B ook:

Comprehensive in scope, this book, now in its fully updated second edition, takes an applications-oriented approach to electrical distribution systems. All critical aspects of power production, distribution, control, conversion and measurement are presented. The authors place emphasis on real-world applications, examining electrical distribution and associated system operation from a user's or technician's point of view. The use of an 'electrical power systems' model facilitates the reader's comprehensive understanding of electrical distribution, utilizing power distribution as a key starting point, and then applying that relationship to other important associated systems. The final chapter of this new edition is re-focused to emphasize the economics of distribution systems, computer power requirements and current environmental considerations. The book provides a valuable desk reference for the working engineer, contractor or technician who needs a

thorough application-based guide for finding the best solutions to today's electrical distribution challenges.

Contents:

1. 2. 3. 4. 5. 6.

Power System Fundamentals Basics of Electrical Circuits

Power Relationships in Electrical Circuits

Electrical Power Production Systems

Power Distribution System Fundamentals

Conductors & Insulators in Electrical

Distribution Systems

9. Single Phase & Three Phase Distribution

Systems

10. Distribution Considerations for Heating

Systems

11. Control Devices Used with Distribution

Systems

12. Power Measurement Equipment

7. Power Distribution Equipment 13. Distribution System Considerations

8. Electrical Distribution Inside Buildings

About the Authors:

Dale R. Patrick, Eastern Kentucky University, Richmond, USA

Stephen W. Fardo, Eastern Kentucky University, Richmond, USA

Thermodynamics and Energy Systems

Analysis: From Energy to Exergy

Lucien Borel & Daniel Favrat

ISBN: 9781439835166 (PB)

Original Price : 46.39 Pound

Indian Price: 695

Pages: 808

Size: 6.25" x 9.5"

About the Book:

Carefully designed to teach thermodynamics to engineers, this book focuses on the phenomena of irreversibility and the notion of entropy. It also presents a general theory of exergy, with methods of analyse that allow engineers to master problems of current interest in the field of energy management. The authors illustrate practical aspects of the theory by describing specific applications such as combustion chambers, turbines, compressors, heat pumps, fuel cells, refrigeration, and more.

Contents:

9. Simple Examples of Application of the First and

1. Generalities and Fundamental Laws

2. Closed Systems and General Thermodynamic

Relations

3. Balance of Extensive Properties

4. Open Systems, in Steady State Operation

5. Thermodynamic Properties of Matter

6. Mixture of Perfect or Ideal Gases

7. Mixtures of Gas and a Condensable Substance

8. Thermodynamic Processes and Diagrams

About the Authors:

Second Laws

10. Energy and Exergy Analyses (Thermo-mechanical

Processes)

11. Energy and Exergy Analyses (With Reactive

Processes)

12. Application Examples of Chapters 10 and 11

13. Thermodynamic Cycles

14. Application Examples of Chapters 10 through 13

15. Linear Thermodynamics of Irreversible

Phenomena

Lucien Borel, Faculty of Engineering, Swiss Federal Institute of Technology (EPFL), Lausanne.

Daniel Favrat, Faculty of Engineering, Swiss Federal Institute of Technology (EPFL), Lausanne.

Principles of Equity Valuation

Ian Davidson & Mark Tippett

ISBN: 9780415696036 (PB)

Original Price : 53.99 Pound

Indian Price: 495

Pages: 328

Size: 6.75" x 9.5"

About the Book:

The book provides a rigorous introduction to corporate finance and the valuation of equity. The first half of the book covers much of the received theory in these areas such as the relationship between the risk of an equity security and the return one can expect from it, the effects of leverage (that is, the borrowing policies of the firm) on the return one can expect from the firm's shares and the role that dividends, operating cash flows and accounting earnings play in the valuation of equity. The second half of the book is more advanced and deals with the important role that "real options" (that is, as yet unexploited investment opportunities) play in the valuation of equity.

Key Features:

The detailed coverage given to the contribution that real options can make to the value of company shares contrasts with existing texts in the field The authors have each spent nearly 40 years publishing papers and

teaching students in universities in Britain, North America, Australia and New Zealand

Contents:

1. Introduction

2. The Measurement of Returns on Bonds,

Equities and Other Financial Instruments

3. The Relationship between Risk and Return 4. Alternative Approaches to the Relationship

between Risk and Return

5. Returns and the Capital Structure of the Firm

6. The Relationship between Equity Value,

Dividends and Other Cash Flow Streams

7. The Relationship between Book (Accounting)

Rates of Return and the Cost of Capital for

Firms and Capital Projects

About the Authors:

8. Statistical Foundations: First Order Stochastic

Differential Equations

9. Statistical Foundations: Systems of and Higher

Order Stochastic Differential Equations

10. Equity Valuation: A Canonical Model 11. Equity Valuation: Non-Linearities and

Scaling

12. Equity Valuation: Multi-Variable Investment

Opportunity Sets

13. Equity Valuation: Higher Order Investment

Opportunity Sets, Momentum and

Acceleration

Ian Davidson is Head of Business, Management and Economics and Professor in the Science Policy Research

Unit (SPRU) at the University of Sussex, UK

Mark Tippett was formerly Professor of Accounting and Finance in the Business School at Loughborough University.

International Organizational Behavior:

Transcending Borders and Cultures

Dean McFarlin, Paul Sweeney

ISBN: 9780415892568 (PB)

Original Price : 46.99 Pound

Indian Pri ce : 5 7 5

Pages: 464

Size: 6.75" x 9.5"

About the Book:

In today's increasingly diverse, multicultural business world, managers and employees alike need to transcend many borders (literally or figuratively) and grasp a wide variety of cultural nuances on a routine basis. Doing this well requires both a sophisticated understanding of cultural differences as well as a repertoire of skills and management tactics that can be brought to bear to build and maintain a competitive global workforce. International Organizational Behavior focuses on understanding and managing organizational behavior in an

international context, providing both the conceptual framework needed for a transcendent understanding of

culture along with plenty of practical advice for managing international challenges with organizational behavior.

Contents:

Part 1: The Role of Culture in Organizational

Behavior

1. International Organizational Behavior:

Challenges for Management

2. Cultural Frameworks: Understanding

Differences in Employee Attitudes and

Behavior

3. Communicating Effectively Across Cultures 4. Managing Conflict and Conducting Effective

Negotiations

Part 2: Leading People and Teams Across

Cultural Boundaries

5. Motivating Employees Across Cultures 6. Effective Leadership in a Multicultural

Environment

About the Authors:

7. Managing Diversity, Conflict, and Ethical

Dilemmas in an International Context

8. Managing Multicultural Teams and

International Partnerships

Part 3: Building and Managing a Global

Workforce

9. Selecting and Evaluating International

Employees

10. Rewarding and Compensating International

Employees

11. Global Staffing Alternatives: Expatriates and

Beyond

12. Managing Building Global Commitment:

Managing Labor Relations

Dean McFarlin is a Professor and Chairperson in the Department of Management & Marketing and a NCR Professor of Global Leadership Development at the University of Dayton, USA.

Paul Sweeney is a Professor at the University of Dayton, USA.

The Essentials of Marketing Research

3^rd Edition

Lawrence Silver, Robert E. Stevens, Bruce Wrenn & David L. Loudon

ISBN: 9780415899284 (PB)

Original Price : 46.99 Pound

Indian Price: 495

Pages: 376

Size: 6.75" x 9.5"

About the Book:

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting

marketing research. This comprehensive textbook covers the full range of topics, including:

• Secondary research and data mining

• Internet marketing research

• Qualitative and exploratory research

• Statistical analysis

• Marketing research ethics

With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Key Features:

Comprehensive , lucidly written textbook that guides the reader systematically through the steps involved in conducting marketing research New chapters on internet marketing (including social networking sites), and marketing ethics A

comprehensive set of practical cases and a companion website are also included

Contents:

Part I: The Marketing Process and Decision Making 7. Primary Data Collection

1. Introduction to Marketing Research 8. Designing the Data-Gathering Instrument

2. Ethics in Marketing Research 9. Sampling Methods and Sample Size

10. Fielding the Data-Gathering Instrument

Part II: Secondary Data and Research Designs

3 . Se c o n d a r y D a t a

4. Research Designs: Exploratory and Qualitative

Re s e a rc h

5. Research Designs: Descriptive and Causal Research

Part III: Measurement, Data Collection and Sampling

6. Measurement

------------------------------------------------------------------

About the Authors:

Lawrence Silver is Associate Professor of Marketing and

Management at the John Massey School of Business, Southeastern Oklahoma State University, USA.

Robert Stevens is the John Massey Endowed Professor of Business at John Massey School of Business, Southeastern Oklahoma State University, USA.

Part IV: Data Analysis and Reporting

11. Analyzing and Interpreting Data for Decisions

12. Advanced Data Analysis

13. The Research Report

Part V: Cases

------------------------------------------------------------------

Bruce Wrenn is the Colson Endowed Chair Professor of

Marketing at the School of Business Administration, Andrews University, USA.

David Loudon is Professor of Marketing at the Brock School of Business, Samford University, USA.

CRM: The Foundation of Contemporary

Marketing Strategy

Roger J. Baran & Robert J. Galka

ISBN: 9780415896573 (PB)

Original Price : 44.99 Pound

Indian Price: 595

Pages: 408

Size: 7.25" x 9.5"

About the Book:

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth

coverage of business and consumer markets in various vertical markets, the impact of new technology and more,

it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one- stop-source for a comprehensive CRM course.

Key Features:

• The best textbook for those new to CRM.

• Excellent supporting material: the perfect "all-in-one kit" for those teaching the subject for the first time

• Both business and consumer markets are examined in multiple vertical markets.

• CW featuring PowerPoint presentations, Instructor's Manual, and Test Bank features

Contents:

Part One: CRM Theory and Development

1. Introduction to Customer Relationship Marketing

2. History and Development of CRM 3. Relationship Marketing and CRM

4. Organization & CRM

Part Two: Data Management and Technology

5. CRM and Data Management

6. Technology and Data Platforms

7. Database and Customer Data Development

Part Three: Marketing Strategy

About the Authors:

8. Business-to-Business CRM

9. Understanding the Customer-Company Profit

Chain: Satisfaction, Loyalty, Retention, and Profits 10. The CRM Strategy Cycle: Acquisition, Retention,

and Win-Back

11. Privacy and Ethics Considerations

Part Four: CRM EVALUATION

12. CRM Program Measurement & Tools

Part Five: CRM New Horizons 13. Social Networking and CRM

14. CRM Trends, Challenges, and Opportunities

Robert J. Galka is an Executive-In-Residence at DePaul University.

Roger J. Baran is an Associate Professor of Marketing at DePaul University.

Business Economics

Rob Dransfield

ISBN: 9781444170450 (PB)

Original Price : 26.99 Pound

Indian Price: 695

Pages: 520

Size: 6.75" x 9.5"

About the Book:

The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers. This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which 'green' perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing

ideas, particularly with respect to risk management. This innovative textbook features:

• A clear introduction to the features of economics and the economy that impact upon business decision-

making

• Illuminating case studies that relate business examples to economic concepts

• Summaries, activities, key terms, review questions and further reading to help reinforce your

understanding

• Additional online support materials

Clear, concise and written by an expert currently lecturing in the field, Business Economics examines economic theory and the practical application of economics in a way that is relevant and understandable to undergraduate students studying modules in this area.

Key Features:

Covers all the core areas in Business Economics that you need to know to succeed at undergraduate level Comprehensive and stimulating introduction to Business Economics with cutting-edge case studies that bring

the theory to life for you Key economics terms explained clearly throughout to aid your understanding Chapter

objectives, key ideas tables and summaries help you to check your progress

Contents:

1. 2. 3. 4. 5. 6. 7. 8.

Introduction to Economics for Business

Quantitative Analysis for Economists

How Markets Work! Costs and Revenues

Different Types of Market Structures

Business Strategy in an Economic Context Government Regulation and Competition

The Wider Role of Government in the

Economy

10. 11. 12. 13. 14. 15. 16. 17.

Economic Ideas and Policy

Economic Indicators

The International Economy

The Economics of Globalization

Money, Banking and Finance

Government Fiscal Policy

Green Economics

Business in the Economy

Financial Planning and Investment Appraisal

About the Author:

Rob Dransfield is Senior Lecturer in Economics and Strand Leader for Business Education at Nottingham Trent University, UK.

Teaching Secondary Mathematics

4 Ed i t i o n

David Rock, University of Mississippi, USA and Douglas K.

Brumbaugh, University of Central Florida, USA

ISBN: 9780415520492 (PB)

Original Price : 45.99 Pound

Indian Price: 495

Pages: 360

Size: 6.75" x 9.5"

About the Book:

Solidly grounded in up-to-date research, theory and technology, Teaching Secondary Mathematics is a practical, student-friendly, and popular text for secondary mathematics methods courses. It provides clear and useful approaches for mathematics teachers, and shows how concepts typically found in a secondary mathematics curriculum can be taught in a positive and encouraging way. The thoroughly revised fourth edition combines this pragmatic approach with truly innovative and integrated technology content throughout. Synthesized content between the book and comprehensive companion website offers expanded discussion of chapter topics, additional examples and technological tips. Each chapter features tried-and-tested pedagogical techniques, problem solving challenges, discussion points, activities, mathematical challenges, and student-life based

applications that will encourage students to think and do. New to the 4th edition:

• A fully revised and updated chapter on technological advancements in the teaching of mathematics

• Connections to both the updated NCTM Focal Points as well as the new Common Core State Standards

are well-integrated throughout the text

• Problem solving challenges and sticky questions featured in each chapter to encourage students to think

through everyday issues and possible solutions.

• A fresh interior design to better highlight pedagogical elements and key features

• A companion website with chapter-by-chapter video lessons, teacher tools, problem solving Q&As,

helpful links and resources, and embedded graphing calculators.

Contents:

8. Proof

2. 3. 4. 5. 6. 7.

Introduction

Learning Theory, Curriculum, and Assessment

Planning Chapter

Skills in Teaching Mathematics

Technology

Problem Solving

Discovery

10. 11. 12. 13. 14. 15.

General Mathematics

Algebra I Geometry

Advanced Algebra and Trigonometry

Pre-Calculus

Calculus

Probability and Statistic

About the Authors:

David Rock is Dean of the School of Education at the University of Mississippi, USA.

Douglas K. Brumbaugh was Professor of Mathematics Education at the University of Central Florida, USA.

Organizational Theory in Higher

Education

Kathleen Manning

ISBN: 9780415874670 (PB)

Original Price : 28.99 Pound

Indin Price: 395

Pages: 232

Size: 6.75" x 9.5"

About the Book:

Organizational Theory in Higher Education offers a fresh take on the models and lenses through which higher education can be viewed by presenting a full range of organizational theories, from traditional to current. By alternating theory and practice chapters, noted scholar Kathleen Manning vividly illustrates the operations of higher education and its administration. Manning's rich and interdisciplinary treatment enables leaders to gain a full understanding of the perspectives that operate on a college campus and ways to adopt effective practice in

the context of new and continuing tensions, contexts, and challenges. Special features include:

• A unique presentation of each organizational model that includes both a theory chapter for contextual

background and a case chapter illustrating the perspective in practice

• Coverage of eight organizational approaches, both traditional as well as those often excluded from the

literature—organized anarchy, collegium, political, cultural, bureaucratic, new science, feminist, and

spiritual.

• Consistent organizational elements across each theoretical chapter—including theoretical foundation,

structure, metaphor, characteristics, and strengths and weaknesses—so that readers can better assess

appropriate fit of theory to particular situations

• Questions for Discussion and Recommended Readings assist the reader to make connections to their

practice and to develop an in-depth understanding of the organizational theories

Organizational Theory in Higher Education provides a clear understanding of how organizational models can be used to elicit the most effective practice and to navigate the complexity of higher education today. This important book is ideal for courses in higher education administration and organizational theory and for

administrators and practitioners seeking to gain insight into innovative ways to approach organizations.

Contents:

1. Introduction and Context Setting

2. Organized Anarchy

3. Case: Missions, Garbage Cans, and

Decision-Making

4. Collegium

5. Case: Collegiality and Disciplinary Loyalty

in Reappointment, Promotion, and Tenure

6. Political

7. Case: Coalition Building by Boards of

Trustees and the Women's Faculty Caucus

8. Cultural

9. Case: Campus, Student, and Faculty in a

Clash of Cultures

About the Author:

10. Bureaucracy

11. Case: Executive Leadership and the

Corporatization of Higher Education

12. New Science

13. Case: Getting Ahead of the Disruption

14. Feminist

15. Case: A Clash of Collaborative and

Competitive Leadership Styles

16. Spiritual

17. Case: Considering the Whole Person,

Establishing a Family Leave Policy

18. Conclusion

Kathleen Manning is Professor in the Higher Education and Student Affairs Program, Department of Leadership and Development Science, at the University of Vermont, USA.

Foundations of Educational Technology

Integrative Approaches and Interdisciplinary

Perspectives

J. Michael Spector

ISBN: 9780415874717 (PB)

Original Price : 30.99 Pound

Indian Price: 350

Pages: 216

Size: 6.75" x 9.5"

About the Book:

An ideal textbook for masters, doctoral or educational specialist certificate programs, Foundations of Educational Technology offers a fresh, project-centered approach to the subject, helping students build an extensive electronic portfolio as they navigate the text. The book addresses fundamental characteristics of educational technology that span various users, contexts and settings; includes a full range of engaging exercises for students that will contribute to their professional growth; and offers the following 4-step pedagogical

features inspired by M.D. Merrill's First Principles of Instruction:

• TELL: Primary presentations and pointers to major sources of information and resources

• ASK: Activities that encourage students to critique applications and share their individual interpretations

• SHOW: Activities that demonstrate the application of key concepts and complex skills with appropriate

opportunities for learner responses

• DO: Activities in which learners apply key concepts and complex skills while working on practice

assignments and/or projects to be created for their electronic portfolios

The first textbook to launch Routledge's new Integrative Approaches to Educational Technology series, this

indispensable volume covers the core objectives addressed in foundations of educational technology courses.

Contents:

Part I. Introduction and Overview Part III. Elaboration, Examples, Discussion, and

Activities

1. 2. 3. 4.

Introducing education technology

Learning and performing

Teaching and training

Supporting learning, performance and

instruction with technology

11. Introducing innovative technologies and

managing change

12. Teaching with technology

13. Educational technologies in the workplace 14. Designing technology-supported learning

5. Integrative approaches to planning and

implementation

Part II. Theoretical Perspectives with Example

Applications

6. Theories of human development

7. Theories of learning and performance

8. Theories of information and communications

9. Instructional theories

10. Instructional design theories

About the Author:

environments

15. Integrating technology into activities and tasks

Part IV. Extensions for Different Contexts

16. K-12 settings

17. Higher education

18. Business and industry

19. Governmental agencies

20. Not-for-profit and non-governmental agencies

References, Glossary of Terms, Extended Bibliography, Links and Other Resources

J. Michael Spector is a research professor at the Learning and Performance Support Laboratory at the University of Georgia.

Educational Leadership and Technology

Preparing School Administrators for a Digital Age

Virginia E. Garland & Chester Tadeja

ISBN: 9780415809788 (PB)

Original Price : 27.99 Pound

Indian Price: 295

Pages: 140

Size: 6.75" x 9.5"

About the Book:

Providing models of exemplary use and the latest research, Educational Leadership and Technology reveals the transformational power of emerging technologies to improve student learning, and explores how leaders can

bring about this technology integration. This book provides an overview of roles and strategies expected of effective school leaders, as well as some of the complex issues they face. Authors Garland and Tadeja offer a critical analysis of today's emerging technology, while also addressing the need for collaborative efforts of

parents, community, and students to implement technologies effectively. Special Features Include:

• Full integration of National Technology Standards for Administrators (NETS.A) and the National

Education Technology Plan (NETP).

• Leader reflections from practicing school administrators that provide context of real-world scenarios.

• "Tips for School Leaders" and end-of-chapter questions that encourage student engagement with the text.

• "School Administrator's Technology Leadership Self-Assessment," a unique and impartial survey in each

chapter with self-scoring guide that helps readers determine their technology use and readiness for

implementation.

• A robust companion website with PowerPoint Slides, strategies, and links to website and video resources

which will reflect changes in technology, policy, and practice.

• Discussion of the newest and emerging technologies, including Cloudware, social media, virtual

manipulatives, and e-games.

Educational Leadership and Technology is an important resource for new and aspiring elementary, middle, and high school principals as well as superintendents and technology coordinators.

Contents:

1. Technology Planning

2. Leading Instruction with New Technologies

3. Teacher Supervision and Professional Development

4. The Technology Infrastructure

About the Authors:

5. Systemic Change with Personnel and Partnerships in

Technology

6. Legal and Social Issues in Technology References

Web Resources

Virginia E. Garland is Associate Professor of Education at the University of New Hampshire, USA.

Chester Tadeja is Adjunct Professor in Education at the University of La Verne, USA.

Bnehavior Analysis for Effective Teaching

2^nd Edition

Julie S. Vargas, B.F. Skinner Foundation, USA

ISBN: 9780415526807 (PB)

Original Price : 49.99 Pound

Indian Price: 595

Pages: 396

Size: 6.75" x 9.5"

About the Book:

This book shows teachers and other human service professionals working in school settings how to employ non- aversive, behavior analysis principles in classrooms and other school settings. Marked by its clear writing and multitude of real-classroom examples, this book is appropriate for undergraduate and graduate courses in teacher education, special education, school psychology, and school counselling. Behavior Analysis for

Effective Teaching makes a perfect text for one of the five required courses for the Credentialing Exam of the

Behavior Analysis Certification Board (BACB). Outstanding features include: • A classroom focus that seamlessly integrates behavior management with effective classroom instruction. • Up-to-date research covering topics such as tag teaching, precision teaching, verbal behavior, autism, and computer-aided instruction. • Pedagogical strategies including in-chapter quizzes and problem-solving exercises. • A companion website

featuring instructor test banks, illustrative videos, and further resources.

Contents:

Part I: Science and the Art of Teaching 1: Adding Science to the Art of Teaching

2: Finding the "Causes" of Behavior in Functional

Relations

3: How We Learn

Part II: Planning for Improvement

4: Setting Goals to Improve Achievement

5: Improving Sensitivity to Progress: Recording

Methods

6: Making Progress Visible: Charting and

Graphing

About the Author:

7: The Teacher as Researcher

Part III: Designing Instruction

8: Shaping Behavior: The Role of Postcedents 9: Teaching Concepts and Understanding: The

Role of Antecedents

10: Verbal Behavior: Teaching Language Skills

Part IV: Ethical Practices and Ultimate Goals

11: Punishment and Why to Avoid It

12: Beyond Testing: Reaching the Ultimate Goals

of Education

Julie S. Vargas, Ph. D. is a former third and fourth grade teacher. She taught behavior analysis to undergraduate education majors and practicing teachers for over 30 years. She is past president of the Association for Behavior Analysis International and one of the founding editors of The Behavior Analyst. Dr. Vargas has written three books and many chapters and articles on educational practices. She is currently President of the B. F. Skinner Foundation.

Motivation and Learning Strategies

for College Successh: A Focus on Self- t

Regulated Learning - 4 Edition

Myron H. & Helena Seli

ISBN: 9780415894203 (PB)

Original Price : 30.99 Pound

Indian Price: 495

Pages: 364

Size: 6.75" x 9.5"

About the Book:

This popular text combines theory, research, and applications to teach college students how to become more self-regulated learners. Study skills are treated as a serious academic course of study. Students learn about human motivation and learning as they improve their study skills. The focus is on relevant information and features designed to help students to identify the components of academic learning that contribute to high achievement, to master and practice effective learning and study strategies, and then to complete self-regulation studies whereby they are taught a process for improving their academic behavior. A framework organized around six components related to academic success (motivation, methods of learning, time management, control of the physical and social environment, and monitoring performance) makes it easy for students to understand what they need to do to become more successful in the classroom. Pedagogical Features include Exercises; Follow-Up Activities; Student Reflections; Chapter-end Reviews; Key Point; and a Glossary.

Contents:

Unit I: Foundations of Learning and Motivation

1. Academic Self-Regulation 2. Understanding Motivation

3. Understanding Learning and Memory

Unit II: Motivational Strategies

4. Goal Setting

5. Self-Regulation of Emotions

Unit III: Behavioral Strategies

6. Time Management

7. Self-Regulation of the Physical and Social

Environment

About the Authors:

Unit IV: Learning and Study Strategies

8. Learning from Textbooks

9. Learning from Lectures

10. Preparing for Exams

11. Taking Exams

Appendix A: A Guide for Completing a Self-

Regulation Study

Appendix B: Examples of Self-Regulation Studies

Myron H. Dembo is Emeritus Professor of Educational Psychology in the Rossier School of Education at the University of Southern California. He specializes in areas of learning and motivation, with special focus on teaching students how to become more self-regulated learners.

Helena Seli is Assistant Clinical Professor of Educational Psychology and Technology in the Rossier School of Education at the University of Southern California.

Learning to Teach in the Secondary

Stchool: A Companion to School Experience

6^th Ed i t i o n

Edited by Susan Capel, & Marilyn Leask

ISBN: 9780415518369 (PB)

Original Price : 25.99 Pound

Indian Price: 895

Pages: 656

Size: 7.25" x 9.5"

About the Book:

Learning to teach involves hard work and careful preparation. To become an effective teacher requires subject knowledge, an understanding of your pupils and how they learn and the confidence to respond to dynamic classroom situations. Learning to Teach in the Secondary School 6th edition offers a comprehensive, in-depth and practical introduction to the skills needed to qualify as a teacher, and is designed to help you to develop

those qualities that lead to good practice and a successful future in education.

With a focus on evidence-based practice and written by expert practitioners, 35 units cover key concepts and

skills, including:

• Managing behaviour to support learning • Ways pupils learn

• Planning lessons and schemes of work • Motivating pupils

• Assessment • Inclusion and special educational needs

• Using ICT and digital technologies • Pupil grouping, progression and differentiation

• Managing time, workload and stress • Getting your first teaching post

This fully updated 6th edition includes five new units:

• Primary-secondary transition • Developing critical thinking

• Creating a language rich classroom • Education across the four home countries of the UK

• UK education in an international context

The book contains many examples of how to analyse practice to ensure pupil learning is maximised. Activities and tasks in each unit offer opportunities for you to analyse your own learning and performance. Masters level tasks and annotated further readings respond to the requirements for teachers to engage in M level work. Learning to Teach in the Secondary School provides practical help and support for many of the situations and potential challenges you are faced with in school. Supported by the Learning to Teach Subjects in the Secondary School Series by the same editors, it is an essential purchase for every aspiring secondary school teacher.

Contents:

1. Becoming a Teacher 2. Beginning to Teach

3. Classroom Interactions and Managing Pupils

4. Pupil Differences

5. Helping Pupils Learn

About the Authors:

6. Assessment

7. The School, Curriculum and Society

8. Your Professional Development

9. And Finally

Appenidices

Susan Capel is a Professor and Head of the School of Sport and Education at Brunel University, UK.

Marilyn Leask is Dean, Faculty of Education and Sport, University of Bedfordshire, UK.

Tony Turner was Senior Lecturer in Education at the Institute of Education, University of London, UK.

Acoustics: An Introduction

Heinrich Kuttruff

ISBN: 9780415386807 (PB)

Original Price : 122.40 Pound

Indian Price: 495

Pages: 472

Size: 6" x 9"

About the Book:

This definitive textbook provides students with a comprehensive introduction to acoustics. Beginning with the basic physical ideas, Acoustics balances the fundamentals with engineering aspects, applications and electroacoustics, also covering music, speech and the properties of human hearing. The concepts of acoustics are

exposed and applied in:

• room acoustics

• sound insulation in buildings

• noise control

• underwater sound and ultrasound

Scientifically thorough, but with mathematics kept to a minimum, Acoustics is the perfect introduction to acoustics for students at any level of mechanical, electrical or civil engineering courses and an accessible resource for architects, musicians or sound engineers requiring a technical understanding of acoustics and their applications.

Contents:

1. 2.

4. 5. 6. 7.

Introduction

Some Facts on Vibrations

Acoustic Variables and Basic Relations

Plane Waves, Attenuation

Spherical Wave and Sound Radiation

Reflection and Refraction Diffraction and Scattering

Sound Transmission in Pipes and Horns

Sound in Closed Spaces

12. 13.

14.

15. 16. 17. 18.

19.

Human Hearing Room Acoustics

Building Acoustics

Basics of Noise Control

Underwater Acoustics and Ultrasound

Electroacoustic Transducers

Microphones

Loudspeakers and Other Electroacoustic

Sound Sources

10. Sound Waves in Isotropic Solids 20. Electroacoustic Systems 11. Music and Speech

About the Author:

Heinrich Kuttruff is Emeritus Professor at the Institute of Technical Acoustics at Aachen University, Germany.

Cnomplex Analysis and Applications d

2 Edition

Alan Jeffrey

ISBN: 9781584885535 (PB)

Original Price : 65.99 Pound

Indian Price: 550

Pages: 592

Size: 6" x 9"

About the Book:

Complex Analysis and Applications, Second Edition explains complex analysis for students of applied mathematics and engineering. Restructured and completely revised, this textbook first develops the theory of

complex analysis, and then examines its geometrical interpretation and application to Dirichlet and Neumann

boundary value problems.

A discussion of complex analysis now forms the first three chapters of the book, with a description of conformal mapping and its application to boundary value problems for the two-dimensional Laplace equation forming the

final two chapters. This new structure enables students to study theory and applications separately, as needed.

In order to maintain brevity and clarity, the text limits the application of complex analysis to two-dimensional boundary value problems related to temperature distribution, fluid flow, and electrostatics. In each case, in order

to show the relevance of complex analysis, each application is preceded by mathematical background that demonstrates how a real valued potential function and its related complex potential can be derived from the mathematics that describes the physical situation.

Contents:

1. Analytic Functions

2. Complex Integration

3. Taylor and Laurent Series: Residue Theorem and Applications

4. Conformal Mapping

5. Boundary Value Problems, Potential Theory, and Conformal Mapping

About the Author:

Alan Jeffrey is Emeritus Professor of Engineering Mathematics at the University of Newcastle upon Tyne, UK

A Concrete Introduction to Real

Analysis

Robert Carlson,

Series edited by: Zuhair Nashed & Earl Taft

ISBN: 9781584886549 (PB)

Original Price : 55.99 Pound

Indian Price: 425

Pages: 310

Size: 6" x 9"

About the Book:

Most volumes in analysis plunge students into a challenging new mathematical environment, replete with axioms, powerful abstractions, and an overriding emphasis on formal proofs. This can lead even students with a solid mathematical aptitude to often feel bewildered and discouraged by the theoretical treatment. Avoiding unnecessary abstractions to provide an accessible presentation of the material, A Concrete Introduction to Real Analysis supplies the crucial transition from a calculations-focused treatment of mathematics to a proof-centered approach.

Drawing from the history of mathematics and practical applications, this volume uses problems emerging from calculus to introduce themes of estimation, approximation, and convergence. The book covers discrete calculus, selected area computations, Taylor's theorem, infinite sequences and series, limits, continuity and differentiability of functions, the Riemann integral, and much more. It contains a large collection of examples and exercises, ranging from simple problems that allow students to check their understanding of the concepts to challenging problems that develop new material.

Providing a solid foundation in analysis, A Concrete Introduction to Real Analysis demonstrates that the mathematical treatments described in the text will be valuable both for students planning to study more analysis and for those who are less inclined to take another analysis class.

Contents:

1. Discrete Calculus

2. Selected Area Computations 3. Limits and Taylor's Theorem

4. Infinite Series 5. A Bit of Logic 6. Real Numbers

7. Functions 8. Integrals

9. More Integrals

Electronic Cirrcuits: Fundamentals &

Applications - 3 Edition

Mike Tooley & Mike Tooley

ISBN: 9780750669238 (PB)

Original Price : 24.99 Pound

Indian Price: 495

Pages: 440

Size: 7.25" x 9.5"

About the Book:

Electronic Circuits is a unique combination of a comprehensive reference text and a practical electronics handbook in one volume.

Mike Tooley provides all the essential information required to get to grips with the fundamentals of electronics, detailing the underpinning knowledge necessary to appreciate the operation of a wide range of electronic circuits, including amplifiers, logic circuits, power supplies and oscillators. The third edition now offers an even more extensive range of topics, with extended coverage of practical areas such as circuit construction and fault

finding, and new topics including circuit simulation, electronic CAD and a brand new chapter devoted to the

PIC microcontroller.

The book's content is matched to the latest pre-degree level courses (from Level 2 up to, and including, Foundation Degree and HND), making this an invaluable reference text for all study levels, and its broad

coverage is combined with practical case studies, based in real-world engineering contexts throughout the text.

The unique combination of a comprehensive reference text, incorporating a primary focus on practical application, ensures this text will prove a vital guide for students and also for industry-based engineers, who are either new to the field of electronics, or who wish to refresh their knowledge. Yet unlike general electronics

reference texts available, Electronic Circuits offers this essential information at an affordable price.

Key Features:

• A comprehensive reference text and practical electronics handbook in one volume - at an affordable price! • New chapter on PIC microcontrollers - the most popular chip family for use in project work in colleges

and universities

• Companion websites contain free electronic tools to aid learning for students and a question bank for

lecturers

Contents:

1. 2. 3. 4. 5. 6. 7. 8.

10.

Electrical fundamentals

Passive components

D.C. circuits

Alternating voltage and current

Semiconductors Power supplies

Amplifiers

Operational amplifiers

Oscillators

Logic circuits

11. 12. 13. 14. 15. 16. 17. 18.

19.

Microprocessor systems

The 555 timer

Radio

Test equipment and measurements

Fault finding

Sensors and interfacing

Circuit simulation

The PIC microcontroller

Circuit construction

Appendices

The Finite Element Method:

Basic Concepts and Applications

2^nd Edition

Darrell W. Pepper & Juan C. Heinrich

ISBN: 9781591690276 (PB)

Original Price : 75.20. Pound

Indian Price: 450

Pages: 324

Size: 6" x 9"

About the Book:

This much-anticipated second edition introduces the fundamentals of the finite element method featuring clear- cut examples and an applications-oriented approach. Using the transport equation for heat transfer as the foundation for the governing equations, this new edition demonstrates the versatility of the method for a wide range of applications, including structural analysis and fluid flow.

Much attention is given to the development of the discrete set of algebraic equations, beginning with simple one-dimensional problems that can be solved by inspection, continuing to two- and three-dimensional elements, and ending with three chapters describing applications. The increased number of example problems per chapter helps build an understanding of the method to define and organize required initial and boundary condition data for specific problems. In addition to exercises that can be worked out manually, this new edition refers to user- friendly computer codes for solving one-, two-, and three-dimensional problems. Among the first FEM textbooks to include finite element software, the book contains a website with access to an even more comprehensive list of finite element software written in FEMLAB, MAPLE, MathCad, MATLAB, FORTRAN, C++, and JAVA - the most popular programming languages.

This textbook is valuable for senior level undergraduates in mechanical, aeronautical, electrical, chemical, and civil engineering. Useful for short courses and home-study learning, the book can also serve as an introduction for first-year graduate students new to finite element coursework and as a refresher for industry professionals. The book is a perfect lead-in to Intermediate Finite Element Method: Fluid Flow and Heat and Transfer Applications (Taylor & Francis, 1999, Hb 1560323094).

Contents:

1. Introduction

2. The Method of Weighted Residuals and

Galerkin Approximations

3. The Finite Element Method in One

Dimension

4. The Two-Dimensional Triangular Element

5. The Two-Dimensional Quadrilateral

Element

About the Author:

6. 7. 8. 9.

10.

Isoparametric Two-Dimensional Elements

The Three-Dimensional Element

Finite Elements in Solid Mechanics

Applications to Convective Transport

Introduction to Fluid Flow

Appendices

Darrell W Pepper - Professor of Mechanical Engineering and Director of the Nevada Center for Advanced Computational Methods at the University of Nevada Las Vegas.

Juan C Heinrich - Editor, Advisor and reviewer for a variety of technical journals, including Computer Methods in Applied Mechanics and Engineering and Progress in Computational Fluid Dynamics.

Graphs, Algorithms, and Optimization

William Kocay & Donald L. Kreher

ISBN: 9781584883968 (PB)

Original Price : 77.99 Pound

Indian Price: 550

Pages: 504

Size: 6" x 9"

About the Book:

Graph theory offers a rich source of problems and techniques for programming and data structure development, as well as for understanding computing theory, including NP-Completeness and polynomial reduction.

A comprehensive text, Graphs, Algorithms, and Optimization features clear exposition on modern algorithmic graph theory presented in a rigorous yet approachable way. The book covers major areas of graph theory including discrete optimization and its connection to graph algorithms. The authors explore surface topology from an intuitive point of view and include detailed discussions on linear programming that emphasize graph theory problems useful in mathematics and computer science. Many algorithms are provided along with the data structure needed to program the algorithms efficiently. The book also provides coverage on algorithm

complexity and efficiency, NP-completeness, linear optimization, and linear programming and its relationship to

graph algorithms.

Written in an accessible and informal style, this work covers nearly all areas of graph theory. Graphs, Algorithms, and Optimization provide a modern discussion of graph theory applicable to mathematics, computer

science, and crossover applications.

Key Features:

• Provides a thorough treatment of graph theory along with data structures to show how algorithms can be

programmed

• Includes three chapters on linear optimization, which show how linear programming is related to graph

theory

• Emphasizes the use of programming to solve graph theory problems

• Presents all algorithms from a generic point of view, usable with any programming language

• Comprehensively handles topics such as algorithmic complexity, efficiency, and NP-completeness, topics

not addressed in competitors' texts

Contents:

1. 2. 3. 4.

6. 7. 8.

Graphs and Their Complements

Paths and Walks

Some Special Classes of Graphs

Trees and Cycles

The Structure of Trees

Connectivity

Alternating Paths and Matchings

Network Flows

10. 11. 12.

13.

14. 15. 16.

Hamilton Cycles

Digraphs

Graph Colorings

Planar Graphs

Graphs and Surfaces

Linear Programming

The Primal-Dual Algorithm

Discrete Linear Programming

About the Authors:

William Kocay, University of Manitoba, Winnipeg, Canada

Donald L. Kreher, Michigan Technological University, Houghton, USA

Heat Transfer: Thermal Management of

Electronics

Younes Shabany

ISBN: 9781439814673 (PB)

Original Price : 71.20 Pound

Indian Price: 550

Pages: 508

Size: 6" x 9"

About the Book:

Heat Transfer: Thermal Management of Electronics details how engineers can use intelligent thermal design to prevent heat-related failures, increase the life expectancy of the system, and reduce emitted noise, energy consumption, cost, and time to market. Appropriate thermal management can also create a significant market

differentiation, compared to similar systems. Since there are more design flexibilities in the earlier stages of product design, it would be productive to keep the thermal design in mind as early as the concept and feasibility phase. The author first provides the basic knowledge necessary to understand and solve simple electronic cooling problems. He then delves into more detail about heat transfer fundamentals to give the reader a deeper

understanding of the physics of heat transfer. Next, he describes experimental and numerical techniques and

tools that are used in a typical thermal design process. The book concludes with a chapter on some advanced cooling methods. With its comprehensive coverage of thermal design, this book can help all engineers to develop the necessary expertise in thermal management of electronics and move a step closer to being a multidisciplinary engineer.

Key Features:

• Presents an easy-to-understand explanation of heat transfer fundamentals

• Provides examples of direct application of heat transfer fundamentals to solve practical electronic

cooling problems

• Explains specific thermal management topics such as electronic packaging, fans and pumps, heat sinks,

thermal interface materials, and printed circuit boards

• Describes heat pipes, liquid cooling, thermoelectric coolers, etc., as applied to thermal management of

electronics

• Includes examples and end-of-chapter problems

Contents:

Introduction.Energy, Energy Transfer, and Heat Transfer.Principle of Conservation of Energy.Heat Transfer Mechanisms.Thermal Resistance Network.Thermal Specification of Microelectronic Packages.Fins and Heat Sinks.Heat Conduction Equation.Fundamentals of Convection Heat Transfer.Forced Convection Heat Transfer: External Flows.Forced Convection Heat Transfer: Internal Flows.Natural Convection Heat Transfer.Radiation Heat Transfer.Computer Simulations and Thermal Design.Experimental Techniques and Thermal Design.Advanced Cooling Techniques.

About the Author:

Younes Shabany, He is currently Director of Thermal Engineering & Design and Thermal Architect in Advanced Technology Group at Flextronics International USA, Milpitas, California.

Reinforced Concrete Design:

Design Theory and Examples

3^rdEdition

Prab Bhatt, T. J. MacGinley & Ban SengChoo

ISBN: 9780415307963 (PB)

Original Price : 122.40 Pound

Indian Price: 695

Pages: 796

Size: 6" x 9"

About the Book:

Setting out design theory for concrete elements and structures and illustrating the practical applications of the theory, the third edition of this popular textbook has been extensively rewritten and expanded to conform to the latest versions of BS8110 and EC2.

It includes more than sixty clearly worked out design examples and over 600 diagrams, plans and charts as well as giving the background to the British Standard and Eurocode to explain the 'why' as well as the 'how' and highlighting the differences between the codes. New chapters on prestressed concrete and water retaining structures are included and the most commonly encountered design problems in structural concrete are covered.

Invaluable for students on civil engineering degree courses; explaining the principles of element design and the procedures for the design of concrete buildings, its breadth and depth of coverage also make it a useful reference tool for practising engineers.

Contents:

1. Introduction

2. Materials, Structural Failures and Durability

3. Limit State Design and Structural Analysis

4. Section Design for Moment

5. Shear, Bond and Torsion

6. Serviceability Limit State Checks

7. Simply Supported Beams

8. Reinforced Concrete Slabs

9. Columns

10. Walls in Buildings

About the Authors:

11. Foundations

12. Retaining Walls

13. Design of Statically Indeterminate Structures

14. Reinforced Concrete Framed Buildings

15. Tall Buildings

16. Prestressed Concrete

17. Design of Structures Retaining Aqueous

Liquids

18. Eurocode 2

19. Deflection and Cracking

Prab Bhatt is an Honorary Senior Research Fellow at the Department of Civil Engineering at the University of Glasgow, UK.

Thomas J. MacGinley (late), formerly of Nanyang Technological Institute, Singapore

Ban Seng Choo (late), formerly Professor of Timber Engineering at the School of Built Environment, Napier University, Edinburgh, UK.

New Published Book

Tuesday, January 28, 2014

FIRST ORIGINAL EDITION BY INDIAN AUTHOR on IC FABRICATION TECHNOLOGY by GOURANGA BOSE (New book announcement)

Monday, January 20, 2014

Vikas-T&F Series

Thursday, January 9, 2014

Vikas Publishing House Pvt Ltd.