Sunday, August 5, 2012

Pearson-NewBook- Macroeconomics:Principles, Applications and Tools by Sullivan, Sheffrin and Perez


We are pleased to announce our new reprint title by “Sullivan, Sheffrin and Perez on Macroeconomics”. This is first book on Macroeconomics which gives a practical knowledge on the topics. Students will be in position to know the economic theory and its derivations with the help of various applications and tools.
This book contains chapter opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts and chapter-ending tools that test and solidify understandings.

Please find attached list of all universities where this book have been adopted.



TITLE
Macroeconomics : Principles, Applications and Tools
AUTHOR
O’SULLIVAN/ SHEFFRIN/ PEREZ
ISBN
9788131788974
PRICE
Rs 499

About the Book

Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.

Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts and chapter-ending tools that test and solidify understanding.

Market

This book will be of interest to Post graduate students for Management and student pursuing Ph.D.

About the Author

ARTHUR O’SULLIVAN is a professor of economics at Lewis and Clark College in PortlandOregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of CaliforniaDavis, and OregonState University, winning teaching awards at both schools. He is the author of the best-selling textbook Urban Economics, currently in its seventh edition.
STEVEN M. SHEFFRIN is professor of economics and executive director of the Murphy Institute at Tulane University. Prior to joining Tulane in 2010, he was a faculty member at the University of CaliforniaDavis, and served as department chairman of economics and dean of social sciences. He has been a visiting professor at Princeton UniversityOxford University, London School of Economics, and Nanyang Technological University, and he has served as a financial economist with the Office of Tax Analysis of the United States Department of the Treasury. He received his B.A. from Wesleyan University and his Ph.D. in economics from the Massachusetts Institute of Technology.
STEPHEN J. PEREZ is a professor of economics and NCAA faculty athletics representative at California State UniversitySacramento. After receiving his B.A. in economics at the University of CaliforniaSan Diego, he was awarded his Ph.D. in economics from the University of CaliforniaDavis, in 1994. He taught economics at Virginia Commonwealth University and Washington State University before coming to California State UniversitySacramento, in 2001. He teaches macroeconomics at all levels as well as econometrics, sports economics, labor economics, and mathematics for economists.

Features

Draw Students into the Material with - Chapter-opening questions spark students’ interest on important economic concepts. After drawing students into the material, these opening questions are paired with in-chapter applications that bring the economic concept to life.

Demystify the Tools of Economics with The 5 key principles of economics that show students the logic of economic reasoning and demystify the tools of economics. The 5 principles are first presented in Chapter 2, and then the authors return to these 5 principles throughout the text to remind students of the underlying logic behind newly presented concepts:

1) The Principle of Opportunity Cost
2) The Marginal Principle (comparing marginal benefits and marginal costs)
3) The Principle of Diminishing Returns
4) The Principle of Voluntary Exchange
5) The Real-Nominal Principle (distinguishing real from nominal magnitudes) 

Economic experiments—actively involve the student in role-playing as consumers, producers, and policy makers.
•           Stimulates student interest and are easy for professors to use and implement in a classroom of any size. See Chapter 4, Supply, Demand and Market Equilibrium after the e-o-c material.

The end-of-chapter material is organized around the major sections of the chapter and its "applications" so the students can better organize his/her study plan.

Instructors Resources

  • Supplements include PowerPoint Lecture slides, Instructor manual and Test Item files which can be used by instructors to deliver effective lectures.

Contents

PART 1 Introduction and Key Principles

1 Introduction: What Is Economics?
2 The Key Principles of Economics
3 Exchange and Markets
4 Demand, Supply, and Market Equilibrium

PART 2 The Basic Concepts in Macroeconomics

5 Measuring a Nation’s Production and Income
6 Unemployment and Inflation

PART 3 The Economy in the Long Run

7 The Economy at Full Employment
8 Why Do Economies Grow?

PART 4 Economic Fluctuations and Fiscal Policy

9 Aggregate Demand and Aggregate Supply
10 Fiscal Policy
11 The Income-Expenditure Model
12 Investment and Financial Markets

PART 5 Money, Banking, and Monetary Policy

13 Money and the Banking System
14 The Federal Reserve and Monetary Policy

PART 6 Inflation, Unemployment, and Economic Policy

15 Modern Macroeconomics: From the Short Run to the Long Run
16 The Dynamics of Inflation and Unemployment
17 Macroeconomic Policy Debates

PART 7 The International Economy
18 International Trade and Public Policy
19 The World of International Finance


Regards
Naresh B Sharma
District Manager-Gujarat
Ahmedabad
09227124675

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