We are pleased to announce our new edition for our reprint title by “Albaum and Duerr on International Marketing and Export Management 7ed”. This edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. Also this edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models
TITLE
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International Marketing and Export Management, 7ed
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AUTHOR
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Albaum/ Duerr
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ISBN
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9788131791189
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PRICE
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Rs 725/-
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About the Book
International Marketing and Export Management 7ed offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.
Market
This book will be of interest to Graduate and Post graduate students and teachers of International Marketing.
About the Author
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.
Features
• Updated to take account of the global economic crisis.
• New cases studies including BP’s problems in the Gulf of Mexico and Toyota’s worldwide recalls, along with more practical examples and vignettes throughout the text.
• Increased coverage of the service sector.
• New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth.
• Greater emphasis on corporate social responsibility and ethics.
Instructors Resources
Supplements include PowerPoint Lecture slides which can be used by instructors to deliver effective lectures.
Contents
Chapter 1 - International Marketing and Exporting
Chapter 2 - Bases of International Marketing
Chapter 3 - The International Environment: Culture, Economic and Competition
Chapter 4- The International Environment: Government, Political and Legal forces
Chapter 5 - Export Market Selection: Definition and Strategies
Chapter 6 - Information for International Market(ing) Decisions
Chapter 7 - Market Entry Strategies
Chapter 8 - Export Entry Modes
Chapter 9 – Non-export Entry Modes
Chapter 10 - Product Decisions
Chapter 11 - Pricing Decisions
Chapter 12 - Financing and Methods of Payment
Chapter 13 - Promotion and Marketing Communication
Chapter 14 - Handling Export Orders and Supply Chain Management
Chapter 15 - Organization of International Marketing Activities
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